Murthy, S N; Bhijanna, U <br/><br/>
Advertising : an IMC perspective 
Murthy, S N; Bhijanna, U 
 - 2 edition 
 - Excel Books, New Delhi  2010 
 - 458 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>9  295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  MUR