Harvard Business Review <br/><br/>
Ted Levit on marketing 
Harvard Business Review 
 - 
 - Harward Business School Press  2006 
 - 223 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>1422102068  595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  HAR