Kumar, Nirmalya <br/><br/>
Marketing as strategy : understanding the CEO's agenda for driving growth and innovation 
Kumar, Nirmalya 
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 - Harvard Business School Press: Boston  2004 
 - 270 p 
 - .
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<br/><br/><label>ISBN: </label>978591392101  695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  KUM