Chandrasekar, K S <br/><br/>
Marketing management : text and cases 
Chandrasekar, K S 
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 - Tata Mc Graw Hill: New Delhi  2010 
 - 538 p 
 - .
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<br/><br/><label>ISBN: </label> 249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  CHA