TY  - BOOK
AU  - Doole, Isobel; Lowe, Robin
TI  - CIM coursebook : strategic marketing decisions 2006-2007
T2  - The Chartered Institute of Marketing
U1  - 658.402M  DOO 
PY  - 2006///
CY  - Butterworth-Heinemann, Oxford
KW  - Strategic marketing management
ER  -