Haig, Matt <br/><br/>
Brand failures : the truth about the 100 biggest branding mistakes of all time 
Haig, Matt 
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 - Kogan Page Inda Pvt Ltd: New Delhi  2008 
 - 314 p 
 - .
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<br/><br/><label>ISBN: </label> 295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  HAI