Pringle, Hamish; Field, Peter <br/><br/>
Brand immortality : how brand can live long and prosper 
Pringle, Hamish; Field, Peter 
 - 
 - Kogan Page Inda Pvt Ltd: New Delhi  2008 
 - 320 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  PRI