Lamb, Charles W; Hair, Joseph F; McDaniel, Carl <br/><br/>
Essentials of marketing 
Lamb, Charles W; Hair, Joseph F; McDaniel, Carl 
 - 5 edition 
 - Thomson-South Western, Australia  2006 
 - 544 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 2900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  LAM