Harvard Business School Press <br/><br/>
Harvard business review on marketing 
Harvard Business School Press 
 - 
 - Harvard Business School Press  2001 
 - 182 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>9  476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  HAR