Mathur, U C <br/><br/>
Brand management : text and cases 
Mathur, U C 
 - 
 - Mac Millan indian Ltd , New Delhi  2006 
 - 173 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 195 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  MAT