Kotler, Philip; Keller, Kevin Lane <br/><br/>
Marketing Management 
Kotler, Philip; Keller, Kevin Lane 
 - 12 edition 
 - Pearson Education, Delhi  2006 
 - 671 p 
 - .
<br/><br/> SC DEVELOPMENT FUND 2008-2009 
<br/><br/><label>ISBN: </label>8177586904  395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.8  KOT