TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing Research: An applied orientation
SN  - 8120330447
U1  - 658.83  MAL 
PY  - 2007///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Marketing research
N1  - Acc nos : 08800-8955  IMK  VARKALA  (UGC  XI  PLAN 2008-2009)
ER  -