Malhotra, Naresh K <br/><br/>
Marketing Research: An applied orientation 
Malhotra, Naresh K 
 - 5 edition 
 - Prentice-Hall of India Pvt. Ltd., New Delhi  2007 
 - 811 p 
 - .
<br/><br/> Acc nos : 08800-8955  IMK  VARKALA  (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label>8120330447  475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  MAL