Kotler, Philip, et.al. <br/><br/>
Marketing management: A South Asian Perspective 
Kotler, Philip, et.al. 
 - 13 edition 
 - Pearson Education  2007 
 - 621 p 
 - .
<br/><br/> Acc nos : 08800-8955  IMK  VARKALA  (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label>8131702006  575 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.8  KOT