Onkvisit, Sak; Shaw, John J
International marketing: Analysis and strategy
Onkvisit, Sak; Shaw, John J
- 5 edition
- Routledge: New York 2004
- 710 p
- .
Acc nos : 08800-8955 IMK VARKALA (UGC XI PLAN 2008-2009)
415311330 495
International marketing management
R 658.8In ONK