Batra, Rajeev; Myers, John G; Aaker, David A <br/><br/>
Advertising management 
Batra, Rajeev; Myers, John G; Aaker, David A 
 - 5 edition 
 - Prentice-Hall of India, New Delhi  2008 
 - 754 p 
 - .
<br/><br/> Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label> 325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  BAT