TY  - BOOK
AU  - Batra, Rajeev; Myers, John G; Aaker, David A
TI  - Advertising management
U1  - 659.1  BAT 
PY  - 2008///
CY  - Prentice-Hall of India, New Delhi
KW  - Advertising management
N1  - Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009)
ER  -