TY  - BOOK
AU  - Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
TI  - Services marketing : people, technology and strategy
U1  - 658.8S  LOV 
PY  - 2008///
CY  - Pearson Education Asia
KW  - Services marketing
N1  - Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009)
ER  -