Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta <br/><br/>
Services marketing : people, technology and strategy 
Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta 
 - 5 edition 
 - Pearson Education Asia  2008 
 - 594 p 
 - .
<br/><br/> Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label> 485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8S  LOV