TY  - BOOK
AU  - Wells, William; Moriarty, Sandra; Burnett, John
TI  - Advertising : principles and practice
U1  - 659  WEL 
PY  - 2007///
CY  - Prentice Hall of India
KW  - Advertising
N1  - Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009)
ER  -