Wells, William; Moriarty, Sandra; Burnett, John <br/><br/>
Advertising : principles and practice 
Wells, William; Moriarty, Sandra; Burnett, John 
 - 7 edition 
 - Prentice Hall of India  2007 
 - 592 p 
 - .
<br/><br/> Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label> 425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  WEL