TY  - BOOK
AU  - Brennan, Ross; Baines, Paul; Garmeau, Paul
TI  - Contemporary strategic marketing
U1  - 658.402M  BRE 
PY  - 2007///
CY  - Palgrave Macmillan: England
KW  - Strategic marketing management
N1  - Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009)
ER  -