Brennan, Ross; Baines, Paul; Garmeau, Paul
Contemporary strategic marketing
Brennan, Ross; Baines, Paul; Garmeau, Paul
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- Palgrave Macmillan: England 2007
- 380 p
- .
Acc nos : 08669-08799 IMK ALAPPUZHA (UGC XI PLAN 2008-2009)
BP 9.99
Strategic marketing management
658.402M BRE