TY  - BOOK
AU  - Mathur, U G
TI  - International marketing management  : text and cases
U1  - 658.8In  MAT 
PY  - 2008///
CY  - Sage Publication, New Delhi
KW  - International marketing management
N1  - Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009)
ER  -