Mathur, U G <br/><br/>
International marketing management  : text and cases 
Mathur, U G 
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 - Sage Publication, New Delhi  2008 
 - 583 p 
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<br/><br/> Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label> 495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8In  MAT