TY  - BOOK
AU  - Shajahan, S
TI  - Service marketing : concepts, practices & cases from Indian environment
U1  - 658.8S  SHA 
PY  - 2008///
CY  - Himalaya publishing company
KW  - Services marketing
N1  - Acc nos : 8503-8668 IMK KOLLAM  (UGC  XI  PLAN 2008-2009)
ER  -