TY  - BOOK
AU  - Mullin, Roddy; Cummins, Julian
TI  - Sales promotion : how to create implement  & integrate campaigns that really work
U1  - 658.81  MUL 
PY  - 2008///
CY  - Kogan Page Inda Pvt Ltd: New Delhi
KW  - Customer relations management--Sales management--CRM
N1  - Acc nos : 8503-8668 IMK KOLLAM  (UGC  XI  PLAN 2008-2009)
ER  -