Mullin, Roddy; Cummins, Julian <br/><br/>
Sales promotion : how to create implement  & integrate campaigns that really work 
Mullin, Roddy; Cummins, Julian 
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 - Kogan Page Inda Pvt Ltd: New Delhi  2008 
 - 300 p 
 - .
<br/><br/> Acc nos : 8503-8668 IMK KOLLAM  (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label> 395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations management--Sales management--CRM
<br/><br/><label>Dewey Class. No.: </label>658.81  MUL