TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - The New strategic brand management creating and sustaining brand equity long term
U1  - 658.8B  KAP 
PY  - 2009///
CY  - Kogan Page Inda Pvt Ltd: New Delhi
KW  - Brand Management
N1  - Acc nos : 8503-8668 IMK KOLLAM  (UGC  XI  PLAN 2008-2009)
ER  -