Kapferer, Jean-Noel <br/><br/>
The New strategic brand management creating and sustaining brand equity long term 
Kapferer, Jean-Noel 
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 - Kogan Page Inda Pvt Ltd: New Delhi  2009 
 - 560 p 
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<br/><br/> Acc nos : 8503-8668 IMK KOLLAM  (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label> 495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  KAP