Holllensen, Svend <br/><br/>
Global marketing : a decision oriented approach 
Holllensen, Svend 
 - 3 edition 
 - Prentice-Hall Inc., New York  2004 
 - 717 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 3100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  HOL