Moore, Karl; Pareek, Niketh <br/><br/>
Marketing : the basics 
Moore, Karl; Pareek, Niketh 
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 - Routedge, London  2007 
 - 249 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  MOO