Haig, Matt <br/><br/>
Brand failures : the truth about the 100 biggest brandinbg mistakes of all time 
Haig, Matt 
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 - Kogan Page  2006 
 - 260 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.8B  HAI