McDonald, Malcolm <br/><br/>
Malcolm McDonald on marketing planning : understanding marketing plans and strategy 
McDonald, Malcolm 
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 - Kogan Page  2008 
 - 197 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MCD