Rajeev Kumra <br/><br/>
Consumer behaviour: an applied orientation in indian context 
Rajeev Kumra 
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 - Himalaya Publishing House: Mumbai  2008 
 - 374 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8183186130  275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  RAJ