Scaria, Arul George <br/><br/>
Ambush marketing : game within a game 
Scaria, Arul George 
 - 
 - Oxford University Press, Bombay  2008 
 - 217 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>195693078  545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  SCA