TY - BOOK AU - Narula, Avinash TI - Implementing advertising strategy: a practical guide to cost effectively develop creative brochures, advertisements, hoardings, posters, corporate identification, radio commercials and more SN - 8190174110 U1 - 659.1 NAR PY - 0000/// CY - Merx Equity Printers KW - Advertising management ER -