Raju, M S, et.al. Consumer Behavior: Concepts, applications and cases Raju, M S, et.al. - - Vikas Publishing House Pvt. Ltd., New Delhi 2008 - 351 p - . SC DEVELOPMENT FUND 2008-2009 ISBN: 812591532X 325 Subjects--Topical Terms: Consumer behaviour Dewey Class. No.: S 658.8342 RAJ