TY  - BOOK
AU  - Finnegan, David Jesse; Willcocks, Leslie P
TI  - Implementing CRM: from technology to knowledge
SN  - 9
U1  - R 658.81CRM  FIN 
PY  - 0000///
CY  - John Wiley & Sons, Ltd
KW  - Customer relations management-- CRM
ER  -