Copley, Paul <br/><br/>
Marketing communications management: concepts and theories, cases and practices 
Copley, Paul 
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 - Butterworth-Heinemann, Oxford  2007 
 - 441 p 
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<br/><br/><label>ISBN: </label>813120765X  495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  COP