Kapferer,Jean-noel <br/><br/>
New strategic brand management: creating and sustaining brand equity long term 
Kapferer,Jean-noel 
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 - Kogan Page Pub: London  2004 
 - 495 p 
 - .
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<br/><br/><label>ISBN: </label>8175542918  495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.402M  KAP