McDonald, Malcom; Wilson, Hugh <br/><br/>
New marketing: transforming the corporate future 
McDonald, Malcom; Wilson, Hugh 
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 - Butterworth-Heinemann, Oxford  2007 
 - 230 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>9  325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MCD