Ramaswamy, V S; Namakumari, S Marketing management: Planning implementation and control: Global perspective Indian context Ramaswamy, V S; Namakumari, S - 3 edition - Macmillan: India 2007 - 748 p - . ISBN: 333937198 390 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 RAM