Murthy, S N; Bhojanna, U <br/><br/>
Advertising : an IMC perspective 
Murthy, S N; Bhojanna, U 
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 - Excel Books Pvt.Ltd  2007 
 - 418 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>8174465340  275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  MUR