TY  - BOOK
AU  - Lusch, Robert F; Vargo, Stephen L
TI  - The Service -Dominant Logic of Marketing : Dialog, debate and directions
SN  - 8120330404
U1  - 658.8S  LUS 
PY  - 2006///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Services marketing
ER  -