Lusch, Robert F; Vargo, Stephen L The Service -Dominant Logic of Marketing : Dialog, debate and directions Lusch, Robert F; Vargo, Stephen L - - Prentice-Hall of India Pvt. Ltd., New Delhi 2006 - 449 p - . ISBN: 8120330404 395 Subjects--Topical Terms: Services marketing Dewey Class. No.: 658.8S LUS