TY  - BOOK
AU  - Glynn, William J; Barnes, James G
TI  - Understanding Services Management : Integrating Marketing, Organisational Behaviour, Operations and Human resource Mangement
SN  - 812032935X
U1  - 658SE  GLY 
PY  - 2006///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Service management
ER  -