TY  - BOOK
AU  - Best, Roger J
TI  - Market Based Management :Strategies for Growing Customer Value amd Profitability
SN  - 812032806X
U1  - 658.402M  BES 
PY  - 2006///
CY  - Prentice-Hall of India Pvt. Ltd., New Delhi
KW  - Strategic marketing management
ER  -