Best, Roger J <br/><br/>
Market Based Management :Strategies for Growing Customer Value amd Profitability 
Best, Roger J 
 - 4 edition 
 - Prentice-Hall of India Pvt. Ltd., New Delhi  2006 
 - 506 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>812032806X  350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  BES