Caples, John <br/><br/>
Tested Advertising Methods 
Caples, John 
 - 
 - Prentice-Hall Inc., Eaglewood Cliff, New Jersy  1974 
 - 318 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>139068910   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659  CAP